Creating a Vibrant Food Truck Design for Desi Indian Momos

The client expressed their desire for a design that incorporated vibrant colors like yellow and black, which are commonly associated with Indian street food.

3/24/20242 min read


Magickd Services, a leading graphic design, video editing, branding, and marketing company, recently had the opportunity to work on an exciting project for their recurring client, Desi Indian Momos from Kolkata. The client approached Magickd with a request to design a vibrant food truck that would not only catch the attention of potential customers but also reflect the essence of their brand.

Understanding the Client's Vision

Prior to this project, Magickd had already worked with Desi Indian Momos on designing their menu card. This gave the team a good understanding of the client's brand identity and preferences. The client expressed their desire for a design that incorporated vibrant colors like yellow and black, which are commonly associated with Indian street food.

Magickd's team conducted a thorough analysis of the client's target audience, competitors, and market trends to ensure that the food truck design would stand out and attract attention in a crowded market. They focused on creating a design that not only reflected the client's brand but also resonated with the local culture and traditions of Kolkata.

The Design Process

The design team at Magickd began by brainstorming ideas and sketching rough concepts for the food truck. They took into consideration the client's preferences for vibrant colors and the need to showcase the essence of Indian street food. After several iterations and discussions with the client, a final design concept was agreed upon.

The food truck design featured a bold and eye-catching combination of yellow and black, with intricate patterns inspired by Indian art and culture. The team incorporated elements such as traditional Indian motifs, spices, and imagery related to momos to create a design that truly represented Desi Indian Momos' brand identity.

To enhance the visual appeal of the food truck, Magickd's graphic design team used high-quality digital illustrations and 3D rendering techniques. This allowed the client to visualize the final design and make any necessary adjustments before the actual implementation.

The Result

The vibrant food truck design created by Magickd Services for Desi Indian Momos received overwhelming positive feedback from both the client and their customers. The design successfully captured the essence of Indian street food and effectively communicated the brand's identity.

The food truck became a standout attraction in Kolkata, drawing attention from passersby and generating curiosity among potential customers. The vibrant colors and unique design elements made it easily recognizable, helping Desi Indian Momos establish a strong presence in the local food truck scene.

Magickd's expertise in graphic design, combined with their understanding of the client's vision and target audience, played a crucial role in the success of this project. By delivering a visually appealing and culturally relevant food truck design, Magickd helped Desi Indian Momos strengthen their brand image and attract a larger customer base.

In conclusion, the collaboration between Magickd Services and Desi Indian Momos resulted in a vibrant and captivating food truck design that elevated the client's brand and contributed to their business growth. This case study serves as a testament to Magickd's commitment to delivering exceptional design solutions tailored to their clients' unique requirements.