Designing a Fresh and Eye-Catching Menu Card for FRUITGASM Ice Cream Parlor

FRUITGASM Ice Cream Parlor is a popular dessert destination in the city known for its unique and fresh fruit-based ice cream flavors. The owners approached Magickd Services to redesign their menu card to attract more customers and stand out in the competitive dessert market.

1/24/20242 min read


Welcome to FRUITGASM Ice Cream Parlor, the go-to destination for delicious and refreshing fruit-based ice cream flavors. With a commitment to providing unique and fresh desserts, FRUITGASM has become a popular spot in the city. Recently, the owners approached Magickd Services to help them redesign their menu card in order to attract more customers and stand out in the competitive dessert market.

Menu Card Design

Creating a menu card that accurately represents the unique and fresh character of FRUITGASM's offerings is no small task. Our goal was to design a menu card that would not only be visually appealing but also easy for customers to understand. Additionally, it was important for the menu card to be consistent with the brand's image and effectively showcase the variety of flavors and toppings available.

Understanding the Brand

Before diving into the design process, we took the time to understand FRUITGASM's brand identity. We learned that their focus is on using fresh fruits to create innovative and mouthwatering ice cream flavors. This served as the foundation for our design choices, as we wanted to capture the essence of their brand in every element of the menu card.

Choosing the Right Colors

Colors play a crucial role in creating a visually appealing menu card. For FRUITGASM, we opted for a vibrant and refreshing color palette that reflects the freshness of their ingredients. Shades of green, yellow, and orange were used to evoke feelings of nature and abundance. These colors not only catch the eye but also align with the brand's commitment to using natural and fresh fruits.

Layout and Typography

The layout of the menu card is equally important in ensuring a seamless and enjoyable customer experience. We opted for a clean and organized design, with sections dedicated to different categories of ice cream flavors and toppings. Each section was clearly labeled and accompanied by mouthwatering images to entice customers.

When it came to typography, we chose a combination of playful and modern fonts. The headings were bold and attention-grabbing, while the descriptions were written in a legible and easy-to-read font. This balanced approach ensured that the menu card was visually appealing without sacrificing readability.

Showcasing the Variety

FRUITGASM prides itself on offering a wide range of flavors and toppings. To showcase this variety, we included a section on the menu card that highlighted the different fruit combinations available. This section was designed to be eye-catching, with colorful illustrations of the fruits used in each flavor. By visually representing the options, customers can easily see the variety and make their selection.

Specials and Promotions

In addition to the regular menu items, FRUITGASM also offers seasonal specials and promotions. To ensure that these limited-time offerings were not overlooked, we dedicated a section of the menu card to highlight them. This section was designed to stand out, with a different color scheme and attention-grabbing graphics. By prominently featuring the specials, we encourage customers to try something new and exciting.

Final Touches

Once the design was complete, we added the finishing touches to the menu card. This included ensuring that all the information was accurate and up to date, including prices and descriptions. We also made sure that the menu card was easy to clean and durable, as it would be handled by both staff and customers on a daily basis.


The redesigned menu card for FRUITGASM Ice Cream Parlor successfully captures the unique and fresh character of their offerings. With a visually appealing design, easy-to-understand layout, and vibrant colors, the menu card is sure to attract more customers and help FRUITGASM stand out in the competitive dessert market. Whether you're a regular customer or a first-time visitor, the new menu card will guide you through a delightful journey of fruit-based ice cream flavors.