Enhancing Brand Identity and Visibility: A Case Study of Welfare Tyres

"Welfare Tyres" is an authorized tire dealer located in Rajasthan, catering to a diverse clientele ranging from individual vehicle owners to commercial enterprises. The company sought to enhance its brand identity and establish a stronger presence in the highly competitive automotive industry.

1/23/20243 min read


In the highly competitive automotive industry, establishing a strong brand identity and increasing visibility is crucial for success. This case study explores how Welfare Tyres, an authorized tire dealer in Rajasthan, partnered with Magickd to achieve their goals of rebranding, enhancing visibility, and ensuring brand consistency.

Rebranding for a Stronger Connection

Welfare Tyres recognized the need to revamp their brand identity to better align with their values and connect with a wider audience. Magickd worked closely with the company to understand their vision and target market, resulting in a rebranding strategy that would resonate with customers.

The first step was to create a new logo that represented Welfare Tyres' commitment to quality and reliability. The logo incorporated elements that symbolized trust, durability, and innovation. By refreshing their visual identity, Welfare Tyres aimed to create a lasting impression on their customers.

Additionally, Magickd helped Welfare Tyres develop a brand messaging framework that communicated their unique selling propositions and core values. This messaging was integrated into their website, social media channels, and marketing materials to create a consistent brand voice.

Enhancing Visibility on Social Media

In today's digital age, a strong social media presence is essential for any business. Welfare Tyres recognized the importance of leveraging social media platforms to attract and engage with their target audience.

Magickd conducted a thorough analysis of Welfare Tyres' target market and competitors to identify the most effective social media channels for their brand. Based on this research, a comprehensive social media strategy was developed to increase their visibility and reach.

The strategy included creating engaging and informative content that showcased Welfare Tyres' expertise in the tire industry. This content was tailored to each social media platform, ensuring maximum impact and engagement. Regular updates, including promotions, industry news, and customer testimonials, helped Welfare Tyres build a loyal online community.

Magickd also implemented targeted advertising campaigns on social media platforms to reach a wider audience. These campaigns were optimized to drive traffic to Welfare Tyres' website and increase conversions.

Attracting Customers Online and Offline

While social media played a significant role in enhancing Welfare Tyres' visibility, it was equally important to attract customers both online and offline. Magickd implemented a multi-channel approach to ensure a seamless customer journey.

Firstly, Welfare Tyres' website was optimized for search engines, making it easier for potential customers to find them online. Keyword research and on-page optimization techniques were employed to improve their website's ranking on search engine result pages.

In addition to the online presence, Welfare Tyres focused on improving their offline visibility as well. Local business directories, partnerships with other automotive businesses, and participation in relevant industry events helped Welfare Tyres reach a wider audience and establish themselves as a trusted tire dealer.

Ensuring Brand Consistency

Consistency is key when it comes to building a strong brand identity. Magickd worked closely with Welfare Tyres to ensure that their brand message and visual identity were consistent across all marketing materials.

By developing brand guidelines, Magickd provided Welfare Tyres with a framework to maintain consistency in their communication. This included guidelines for logo usage, typography, color palette, and tone of voice.

Magickd also conducted regular audits of Welfare Tyres' marketing materials to ensure compliance with the brand guidelines. This helped to reinforce the brand identity and create a cohesive brand experience for customers.


Through a strategic partnership with Magickd, Welfare Tyres successfully achieved their goals of rebranding, enhancing visibility, and ensuring brand consistency. The revamped brand identity and increased visibility on social media platforms have helped Welfare Tyres connect with a wider audience and attract more customers both online and offline.

By focusing on their brand values and leveraging the power of social media, Welfare Tyres has positioned themselves as a trusted tire dealer in Rajasthan. This case study serves as a testament to the importance of strategic branding and marketing in the automotive industry.