Poster Design for the Short Film "Grounding"

The client, the "Grounding" production team, approached Magickd Services to create a visually compelling and emotionally impactful poster that accurately represents the film's theme.

2/20/20243 min read


In this case study, we will explore the process of designing a poster for the short film "Grounding" with a focus on depicting a girl fighting depression. The client, "Grounding" production team, approached Magickd Services to create a visually compelling and emotionally impactful poster that accurately represents the film's theme.

Understanding the Client's Requirements

Upon receiving the project, our team at Magickd Services initiated a thorough discussion with the client to gain a comprehensive understanding of their vision for the poster. We aimed to capture the essence of the film's storyline, specifically emphasizing the protagonist's battle with depression.

The client expressed the need for a visually striking design that would evoke empathy, compassion, and intrigue among the target audience. It was crucial to convey the emotional journey of the main character while maintaining a sense of hope and resilience.

Research and Concept Development

With a clear understanding of the client's requirements, our team embarked on an extensive research phase to gather insights and inspiration. We delved into various aspects of depression, including its symptoms, impact, and recovery processes. This research allowed us to gain a deeper understanding of the subject matter and informed our creative approach.

Based on our research findings, we developed several concept sketches that explored different visual representations of the main character fighting depression. We experimented with various color palettes, compositions, and typography styles to find the most impactful and visually appealing design.

Design Execution

After finalizing the concept, our team proceeded with the design execution phase. We utilized graphic design software to bring the chosen concept to life. The key elements of the poster design included:

  1. The Main Character: We created an illustration of a girl, visually depicting her struggle with depression. The character's body language and facial expressions were carefully crafted to convey a sense of vulnerability and resilience simultaneously.

  2. Color Palette: To evoke the desired emotions, we opted for a combination of contrasting colors. The use of cool tones such as blues and reds represented the melancholic aspects of depression.

  3. Typography: The choice of typography played a crucial role in conveying the film's theme. We selected a bold and impactful font for the film title, "Grounding," while opting for a softer and more delicate font for the supporting text. This contrast helped to emphasize the emotional journey portrayed in the film.

  4. Composition: The composition of the poster was designed to draw the viewer's attention to the main character. We positioned the girl prominently in the center of the poster, surrounded by subtle visual elements that hint at her inner struggles.

Review and Feedback

Once the initial design was completed, we presented it to the client for review and feedback. Their input was invaluable in ensuring that the final poster accurately represented their vision for the film.

The client provided constructive feedback, which we incorporated into the design. This collaborative process allowed us to fine-tune the poster and make necessary adjustments to meet the client's expectations.

Finalization and Delivery

After incorporating the client's feedback, we finalized the poster design. We paid attention to every detail, ensuring that the colors, typography, and composition were cohesive and aligned with the film's theme.

Once the design was approved, we delivered the final poster to the client in various formats suitable for both print and digital platforms. We provided them with high-resolution files to ensure the best quality reproduction of the poster.


Designing a poster for the short film "Grounding" presented a unique opportunity to visually represent the protagonist's battle with depression. Through thorough research, conceptualization, and collaboration with the client, Magickd Services successfully created a poster that captures the emotional essence of the film.

The final design effectively portrays the girl's struggle while instilling a sense of hope and resilience. By utilizing appropriate color palettes, typography, and composition, the poster resonates with the target audience, generating interest and empathy.

Magickd Services takes pride in delivering visually compelling designs that align with the client's vision and effectively communicate the intended message. This case study highlights our commitment to understanding and translating complex themes into visually captivating artwork.