Refreshing Cafe White Owl: A Brand Makeover Story

Cafe White Owl aimed to rebrand its image to better align with its cozy, welcoming atmosphere and unique menu offerings. The primary goal was to create a memorable logo that would capture the essence of the cafe, incorporating an owl design.

1/23/20243 min read

About Cafe White Owl

Cafe White Owl, a beloved eatery located in the vibrant city of Mumbai, has been a go-to destination for food enthusiasts since its inception. With its charming ambiance and delectable menu, the cafe has carved a niche for itself in the culinary scene.

However, as times change and trends evolve, businesses need to adapt to stay relevant. Recognizing this, the management of Cafe White Owl approached Magickd, a renowned graphic design agency, to give their brand a refreshing makeover.

The Need for a Brand Refresh

Even though Cafe White Owl had built a loyal customer base over the years, the management felt the need to revitalize their brand image. They wanted to attract a wider audience, particularly the younger generation, without alienating their existing customers.

Magickd understood the importance of striking the right balance between preserving the cafe's identity and infusing it with a fresh, modern appeal. They embarked on a journey to create a brand refresh that would capture the essence of Cafe White Owl while aligning with the evolving tastes and preferences of the target market.

The Collaborative Process

Magickd's team began the project by immersing themselves in the world of Cafe White Owl. They spent time understanding the cafe's history, values, and unique selling points. This research formed the foundation for the brand refresh.

The designers at Magickd collaborated closely with the cafe's management, ensuring that their vision and requirements were incorporated into the new brand identity. Regular meetings and brainstorming sessions allowed for open communication and feedback, fostering a creative partnership.

A New Logo Design

One of the key elements of the brand refresh was the creation of a new logo for Cafe White Owl. Magickd's designers recognized that the logo would serve as the face of the brand, conveying its personality and values to customers.

After multiple iterations and careful consideration, a logo design that perfectly encapsulated Cafe White Owl's essence was born. The logo featured a stylized owl, symbolizing wisdom and elegance, with a touch of playfulness. The color palette was refreshed to include vibrant shades that added a contemporary flair.

Visual Identity and Collateral

With the new logo in place, Magickd extended the brand refresh to various visual elements and collateral materials. This included creating a cohesive visual identity that encompassed typography, color schemes, and graphic elements.

The designers ensured that the visual identity reflected the warm and inviting atmosphere of Cafe White Owl. They carefully selected fonts that were modern yet approachable, and colors that evoked a sense of comfort and creativity.

In addition to the visual elements, Magickd also designed collateral materials such as menu cards, signage, and packaging. These materials were crafted with attention to detail, incorporating the new logo and visual identity to create a consistent and memorable brand experience.

Online Presence and Social Media

In today's digital age, a strong online presence is crucial for any business. Magickd recognized this and worked on enhancing Cafe White Owl's digital footprint.

The agency revamped the cafe's website, ensuring that it was not only visually appealing but also user-friendly. They optimized the site for search engines, making it easier for potential customers to discover Cafe White Owl online.

Magickd also developed a comprehensive social media strategy for the cafe, leveraging platforms like Instagram and Facebook to engage with the target audience. They created visually stunning posts that showcased the cafe's delectable dishes, cozy ambiance, and friendly staff.

The Result: A Refreshed Brand

Thanks to the collaborative efforts of Cafe White Owl and Magickd, the brand refresh was a resounding success.

The new logo and visual identity breathed fresh life into Cafe White Owl, attracting a wider audience while retaining the loyalty of existing customers. The revamped online presence and social media strategy helped the cafe connect with customers in a more meaningful way.

Cafe White Owl's brand refresh not only elevated its image but also positioned it as a contemporary and trendy destination in the competitive culinary landscape of Mumbai.


The collaboration between Cafe White Owl and Magickd exemplifies the power of a well-executed brand refresh. By understanding the essence of the cafe and aligning it with current trends, Magickd successfully revitalized Cafe White Owl's brand image.

Through a new logo design, visual identity, collateral materials, and an enhanced online presence, Cafe White Owl now stands as a beacon of culinary excellence, ready to welcome both loyal patrons and new customers.

If your business is in need of a brand refresh, consider partnering with a creative agency like Magickd to breathe new life into your brand and captivate your target audience.